Water Pal App
Branding
Role:
Graphic Designer
Time Span:
1 Month
Tools:
Figma
About The Project:
In our contemporary, fast-paced lives, many individuals grapple with the challenge of keeping tabs on their daily water consumption, often relying on a basic "drink when you're thirsty" approach that may prove insufficient. The ideal daily water intake varies significantly depending on personal characteristics. Introducing 'Water Pal,' an innovative application designed not only for monitoring your daily water intake but also for delivering tailor-made recommendations on your required water intake. These recommendations are specifically tailored to your unique profile and needs. Furthermore, 'Water Pal' goes beyond mere tracking; it provides invaluable insights and even offers personal consultations to ensure you maintain optimal hydration and lead a healthier life. Our project aims to create a distinct brand identity and marketing strategy for 'Water Pal,' which includes more than just monitoring water intake; it features alert notifications, personalized scheduling, bespoke advice, and direct consultations with experts
Brand Concept Approach:
Brand Font Family Exploration:
Explored on 1 Typeface: Poppins [Extra Bold,Italics,Extra Light Italics,Bold Italics].
The logo features a water element with a distinct flow, symbolizing the idea of continuity. The use of italics in the text adds emphasis to the word "friendship," which signifies the deep and unbreakable bond that endures through all challenges. The design creatively combines the letter 'W' from water, giving it prominence by capitalization, and repetitive 'W' letters to represent a recurring wave pattern. This symbolizes that despite the unpredictable nature of water, the concept of "Pal" (friend) will always guide it on the right path. The lowercase 'p' in "Pal" suggests adaptability and compromise, mirroring how real-world friendships thrive through compromise and understanding, ensuring their lasting strength.
Color Style Guide:
Primary Color (072B55)
Secondary Color (A4DFDF)
The pairing of two distinct shades of blue reflects real-life water associations, and the color blue itself embodies traits of dependability, faithfulness, and trustworthiness, aligning perfectly with the brand name "Water Pal."
Concept Behind Blue:
Real Life water Association
Serenity
Calm
Eye Pleasing
Values Behind Blue:
Dependability
Faith
Trust
The Water Pal branding can be utilized on
bottles, serving as a gesture of appreciation
when consulting with Water Dost app experts,
which can then be presented as a token of
gratitude to its users.
Water Bottles
INTERESTED! Lets Connect
Mail Id:
shamalahebballyowork08@gmail.com
The initial design of the Water Pal app
focused on its interface and user
interaction on mobile devices, and
incorporating branding would significantly
enhance the app's overall value.